Not all text is suitable for printing on customized packaging boxes. Different countries have different regulations. Our company has conducted a detailed classification and recording of the regulations related to prohibited words that are universally applicable worldwide. In summary, with the following comprehensive categorization, customers can effectively avoid many subsequent troubles from the design stage when customizing packaging box printing.
The implementation of prohibited advertising words is part of advertising regulations aimed at regulating the use of advertising language and preventing advertisers or publishers from using exaggerated or misleading language to attract consumers. These regulations prohibit the use of absolute terms such as "national level", "highest level", "best", etc., with the aim of preventing advertisers from exaggerating their advertising, misleading consumers, or belittling other operators. By restricting the use of these terms, it is possible to avoid false advertising, protect the legitimate rights and interests of consumers, and prevent adverse consequences caused by exaggerated advertising.
Absolute terms such as "no side effects", "100%", "completely", and "completely" should not be used.
Do not use exaggerated terms such as special effects, full effects, strong effects, miraculous effects, high efficiency, quick effects, miraculous effects, super strong, etc.
Pure natural skin rejuvenation, removal of wrinkles and other false meanings.
Prescription, prescription, medicinal use, medication, medical treatment, treatment, stretch marks, various skin disease names and other medical terms.
〇 Antibacterial, bacteriostatic, antibacterial, sterilization, antibacterial, anti-inflammatory, anti-inflammatory, blood activating, detoxifying, anti allergic, anti allergic, desensitizing, spot clearing, no spots, scar removal and hair growth, hair regeneration, and hair loss prevention
Words that express or imply medical effects and outcomes, such as liposuction, slimming, facial slimming, and leg slimming.
Skin testing: certified by XX: effective in XX days: effective in XX cycles, etc. (There have been instances of fines, and the penalties are severe.)
For products registered or filed under the name of cosmetics, claiming the concept of "medicinal cosmetics" such as "medicated cosmetics" and "medical skincare products" is an illegal act.
Food advertisements must not contain absolute language or expressions such as "the latest science", "the latest technology", "the most advanced processing technology", etc.
Food advertisements shall not explicitly or implicitly state that they can replace breast milk, and shall not use images of breastfeeding women and infants It is not allowed to use the words and patterns of "National Inspection Exempted Products" on product packaging and promotional pages.
Do not use vocabulary that is confused with drugs, and do not directly or indirectly promote the therapeutic effects of food, such as "preventive and therapeutic effects on diseases", "lowering blood pressure and cholesterol", "protective effects against radiation hazards", etc., as well as prescriptions, formulas, treatments, anti-inflammatory, anti-inflammatory, blood activating, blood stasis dispelling, cough suppressant, detoxifying, therapeutic effects, prevention and treatment, cancer prevention, anti-cancer, tumor free, height increasing, intelligence enhancing, various disease names, etc., which express or imply therapeutic effects.
Do not use false words such as ancestral traditions or secret systems.
Exaggerated words such as' powerful ',' special effects', 'full effect', 'powerful', 'miraculous effect', 'efficient', 'quick effect', 'miraculous effect', etc
Words such as' divine pills' and 'immortals' that are vulgar or have feudal superstitions.
Health food advertisements should prominently indicate that 'this product cannot replace drugs'
Standardize the correct use of advertising slogans. Setting some or a certain type of vocabulary as illegal word workers for language standardization is a common tool for websites or platforms today. This mandatory method of regulating language helps to avoid exaggeration and false advertising, and protect the interests of minors, vulnerable groups, special groups, and other groups.
The use of prohibited words in violation of the Advertising Law will be punished by law, including ordering to stop publishing advertisements, ordering advertisers to eliminate the impact within the corresponding scope, and imposing a fine of three to five times the advertising cost. If the advertising cost cannot be calculated or is significantly lower. A fine of not less than 200000 yuan but not more than 1 million yuan shall be imposed. These punitive measures aim to ensure the legality and authenticity of advertising content, maintain market order and fair competition.
Standardizing advertising slogans is beneficial for unified management; By specifying which vocabulary or expressions are considered prohibited, standardization and consistency of advertising content can be ensured, avoiding confusion and disorder in advertising content.
Avoid exaggeration and false advertising: The use of prohibited words is often accompanied by exaggeration or false advertising, such as using extreme words like "the best in the country" and "the lowest price on the entire network". The use of these words is often to attract attention, but in reality, it does not match the facts. Prohibiting the use of these words can reduce the possibility of misleading consumers.
Promise language such as "safe", "non-toxic side effects", "invalid refund", "no dependence", "insurance company coverage", etc
Family essential, hot selling, panic buying, trial and other terms.
The language or description used to describe sexual organs.
Targeting children and introducing medical devices in their name.
In addition to special products such as food, cosmetics, and medical devices, the Advertising Law also specifies some sensitive terms that cannot be used for general public goods.
Let's take a look at the sensitive words that are not allowed to be used in advertising slogans for all products
Protecting consumer interests: By prohibiting the use of prohibited words, it can to some extent prevent advertisers from misleading consumers through exaggerated advertising, thereby protecting the legitimate rights and interests of consumers and avoiding the adverse consequences caused by exaggeration.
Enterprises should avoid using prohibited words when publishing promotional advertisements to protect the legitimate rights and interests of consumers, promote the healthy development of the advertising industry, and maintain a fair competition market economy order. Here are some key precautions: Avoid using extreme vocabulary: According to the Advertising Law of the People's Republic of China, advertisements are not allowed to use terms such as "national level", "highest level", "best", etc. These words can easily mislead consumers and violate legal regulations. In addition, absolute terms such as "top-level" and "top-grade" that have the same meaning as the above words should also be avoided.
Terms such as "first", "preferred", "global debut", "national first", "online debut", "first", "exclusive", "exclusive formula", "national sales champion", "national level product", "national (exempt from inspection)", "national leader", "filling domestic gaps", etc.
Recommended by leaders of XXX country, and recommended by XX government agencies, using language borrowed from the name of the state or its staff for promotion.
Terms claiming that quality does not require testing, such as quality exemption, no need for national quality testing, and no sampling inspection.
RMB pattern (excluding those approved by the central bank):
Words such as time-honored brand, well-known trademark, special supply, exclusive supply, etc.
Phrases such as "Ace", "Leader Brand", "World Leading", "Leading", "Founder", "Leading Brand", "Leading Listed Supreme", "Peak", "Leader", "King", "Champion", "Land King", "Building King", etc.
Special protection for specific groups: The regulation of prohibited advertising words is also beneficial for protecting the interests of minors, vulnerable groups, special groups, and other groups, avoiding them from being harmed due to the inability to distinguish the authenticity of the advertisement.
Compliance with laws and regulations: The provision of prohibited words in advertisements is also to comply with relevant laws and regulations, ensure the legality of advertising content, avoid damaging the dignity or interests of the country, hindering social stability, and disclosing personal privacy and other illegal activities.
Standardized language: When writing promotional or self proclaimed language, one should use precise language and avoid using non-standard auspicious language and wording to avoid constituting false advertising and causing more serious punishment to the enterprise itself.
Superstitious language prohibited words
(Bringing good luck, enhancing the sixth sense, resolving petty people, increasing career luck, attracting wealth and prosperity, promoting health and prosperity, improving luck, helping career, protecting oneself, balancing positive and negative energy, eliminating mental pressure, harmonizing air pressure, turning misfortune into good fortune, timing changes, achieving success in all things, boosting people and wealth, helping good fortune avoid misfortune, and turning wealth into good fortune.).
Zero distance contact, residual warmth, residual fragrance, body organ description and other pornographic suggestive words that violate the good social norms.
Unprecedented, unprecedented, permanent, omnipotent, ancestral, special effects, invincible, pure natural and other false advertising words that cannot be proven.
Statements that are suspected of inducing consumers, such as "click to claim", "congratulations on winning", "free for all", "click to surprise", "click to get", "click to turn", "click to try on", "click to flip", "claim prizes", and "non GMO is safer".
Absolute value, absolute, big brand, precise, super profitable, leading brand, leading listing, superstar, famous, luxury, one of the world's top X brands, world-class, gold medal, famous brand, excellent, world leading, top-level craftsmanship, ace, sales champion, ultimate, permanent, king brand, leader brand, unique, unprecedented, universal, 100%, international quality, high-end, authentic and other exaggerated expressions that are false or cannot be judged for authenticity.
Enterprises need to abide by advertising regulations when promoting to the outside world to ensure the legality and compliance of advertisements. The following are some advertising laws and regulations that companies need to pay attention to when promoting to the outside world:
The principle of authenticity in advertising: Advertising must truthfully and accurately reflect the performance, functionality, price, quality, and other information of the product or service, and must not contain false, exaggerated, or misleading information.
The principle of legality of advertising: Advertising must comply with national laws, regulations, and industry rules, and must not illegally promote or disseminate illegal products or services, or promote illegal activities.
The principle of advertising integrity: Advertising must be trustworthy, and false or exaggerated advertising language must not be used, and the legitimate rights and interests of others must not be infringed upon.
The principle of competition in advertising schools: Advertising promotion must not use false comparisons, belittle party rivals, or obtain competitive advantages through unfair means.
The principle of protecting consumer rights through advertising: Advertising promotion shall not harm the rights of consumers, and shall not mislead or falsely advertise consumers into making wrong purchasing decisions.
