Many beginners who are just starting out with packaging design are confused about what content should be placed on each side of the packaging, and they are at a loss. Are there any rules here, or are they arranged randomly? There are actually certain rules here. At the beginning, you can follow the teacher's instructions, and when you fully master them, you can also freely express yourself appropriately. In the early stage, you can refer to the following content for layout.
The content usually placed on the front of the packaging includes the brand name, product name, selling points, net content, and the front label of the food packaging. These contents together constitute the main information on the front of the packaging, aimed at attracting consumers' attention and clearly conveying the key information of the product.
If you look closely, it is easy to find that various product packaging designs are composed of several parts, including brand information, product ingredients, company information, etc. So, what are the main parts of packaging design that are generally needed?
Brand name and product name: This is the most basic information on the front of the packaging, used to identify the manufacturer and specific product name of the product, helping consumers identify the source and main functions of the product.
Selling point: This section usually includes the unique features or advantages of the product to attract consumers' attention, which may include the product's special ingredients, efficacy, usage methods, etc.
Net content: Clearly label the net content of the product to help consumers understand the quantity of products purchased, which is crucial for comparing the cost-effectiveness of different products.
Front packaging labeling: This includes nutrition labels, health selection labels, etc., which display the nutrient content or quality of food in a simplified form through graphics, text, etc., helping consumers quickly understand the nutritional status of food and guiding them to make healthier choices.
The placement of these contents not only helps to enhance the market competitiveness of the product, but also better satisfies consumers' right to know. Promote healthy consumption.
The content on the back of the packaging usually includes product information, ingredient list, usage method, production information, etc. The back of the packaging is an important display area for product information. Through reasonable design and content presentation, the core values and characteristics of the product can be effectively conveyed to consumers. At the same time, this is also an important reflection of brand image and product positioning, which is of great significance for enhancing the market competitiveness of products.
The packaging of products in different industries may vary slightly, but the overall approach is the same
According to the different characteristics of the product and market demand, the back of the packaging may also contain other elements, such as safety warnings, environmental labels, awards and honors. The presence of these elements can further increase the attractiveness and credibility of the product, providing consumers with more comprehensive product information.
Product information: The back of the packaging usually lists detailed information about the product, such as product name, model, specifications, etc. This information is very important for consumers as it can help them quickly understand the basic information of the product.
Ingredient List: For products such as food and cosmetics that contain multiple ingredients, the back of the packaging usually lists the product's ingredient list. This helps consumers understand the specific ingredients of the product, especially for those who are allergic to certain ingredients or need special attention, which is particularly important.
Usage: The back of the packaging will also provide instructions or guidelines for using the product. This can help consumers use the product correctly and fully utilize its effectiveness. For example, for cosmetics or household items, detailed usage instructions and precautions are usually provided on the back.
Production information: The back of the packaging will also contain some information about product production, such as the manufacturer's name, address, contact information, etc. In addition, key information such as the production date, shelf life, or expiration date of the product will be indicated to ensure that consumers can use the product at the appropriate time.
The side of the packaging box is usually printed with various texts, patterns, and labels to provide important information about the product. In the following article, I will provide a detailed introduction to the standard format on the side of packaging boxes, helping you understand how to effectively design and use packaging boxes that not only protect products but also convey product information and attract consumers' attention.
The side profile is generally divided into left and right sides, which can be freely arranged according to the actual situation without clear requirements
The side profile is usually divided into left and right sections. The information mentioned below can be arranged according to the actual situation. There is no clear requirement, and the combination is reasonable, with the main purpose of conveying information and visual aesthetics. It is also normal for some packaging boxes to not have information on the side profile! However, it is still recommended to include some content. On one hand, it is beautiful, and on the other hand, it can make the picture more rich!
Product information: Relevant information about the product is usually printed on the top or middle of the packaging box. These information include product name, model, specifications, production batch, production date, and expiration date. These pieces of information are very important for consumers, as they help them understand the basic features of the product, choose the appropriate product, and ensure the quality and safety of the product.
On the top or middle of the packaging box, relevant information about the product is usually printed. These information include product name, model specifications, production batch, production date, and expiration date. These pieces of information are very important for consumers, as they help them understand the basic features of the product, choose the appropriate product, and ensure the quality and safety of the product.
The product features are usually printed on the middle or lower part of the packaging box, indicating the characteristics of the product. These characteristics can include the main functions, special technologies, material composition, usage methods, etc. of the product. The introduction of product features should be concise and clear, highlighting the advantages and characteristics of the product. Some interesting small icons or graphics can be added to help consumers understand and remember more easily.
On the middle or lower side of the packaging box, there are usually instructions for the use of the product: the instructions provide detailed operating steps, precautions, storage conditions, and other information about the product. These instructions can help consumers use the product correctly, extend its lifespan, and ensure consumer safety. The instructions for use should be concise, clear, and clear. If more detailed instructions are needed, they can be included in the packaging box.
The contents usually placed on the top of the packaging box include product name, production unit, weight or capacity, model, specifications, packaging method, characteristics, ingredients, advertising slogans, factory name, address, fax, telephone, etc. These pieces of information not only help consumers understand the basic information of the product, but also ensure the compliance of the packaging box and meet the requirements of laws and regulations for product information disclosure.
Generally, the lid of a packaging box will have a logo or advertising slogan, but it can also vary by industry. For example, a medicine box may have a lot of other information placed on it
Usually, the lid of a packaging box will have a logo and advertising slogan, but there are also many different situations. For example, in the food industry, many may have advertising slogans, selling points, etc., while for drugs, ingredients, manufacturers, companies, etc. may be included. Everyone should decide based on the actual situation. It is recommended to first check what content peers have included before placing it!
Product name and brand information: including Chinese characters and pinyin forms of product names, as well as brand names and brand character designs, which are direct expressions of product attributes. Sometimes the theme text is even designed as a trademark to form the recognition of the product image.
Production information: Clearly indicate the production unit price, which is an important basis for product quality traceability.
Product specifications and features: including the weight or capacity, model, specifications of the production county, as well as the purpose, usage, and characteristics of the product. This information helps consumers understand the specific usage and performance of the product.
Ingredient description: List the ingredients of the product. For specific products such as food, allergen and additive information should also be clearly indicated to ensure that consumers can make informed purchasing decisions.
Advertising slogans and promotional messages: Concise and clear advertising slogans can help enhance the market appeal of products, while conveying the unique selling points and advantages of products to consumers.
Contact information: including factory name, address, fax number, and phone number, which are crucial for consumers to directly contact the producer when needed.
The placement of this information not only meets the requirements of laws and regulations, but also facilitates consumers to quickly obtain the necessary information, while enhancing the design and practicality of the packaging box.
The common copywriting content at the bottom of packaging design boxes includes product information, brand information, and instructions for use. Many packaging designers simply do not include any information at the bottom of the box. It depends on everyone's actual situation. If you have time, it is recommended to include some copywriting. These are all details of packaging design. If you are too busy and don't have time, you can choose not to include them!
The copy on the packaging can also be freely expressed in compliance with regulations, adding some creative and attractive copy
For example, some creative and attractive copywriting examples,
Capture the shining points of life, simple yet not simple.
Every moment of beauty is worth cherishing.
Gently opening it brings both surprise and anticipation, with beauty within reach.
These texts not only convey product information, but also increase the attractiveness and added value of the product
Design concept
As a part of the product market strategy, the design of color box packaging should be in line with the market positioning of the product, while also considering the characteristics and connotations of the product itself. The theme of this design is "simplicity, fashion, and environmental protection". Through exquisite color box packaging, the brand's value and culture are conveyed, enhancing the added value of the product.
Design elements
Color: Using soft tones, mainly white, light gray, and light blue, to create a fresh and natural feeling. Pattern: Using simple lines and geometric shapes as design elements, highlighting a sense of fashion. Material: Choose environmentally friendly materials such as recyclable cardboard, eco-friendly ink, etc., to reflect the brand's emphasis on environmental protection.
Layout Page
Front: Highlighting the brand logo of the product, with simple lines and geometric shapes as the background, creating a sense of fashion.
Side view: List the basic information of the product, including product name, specifications, production date, etc., to facilitate consumers' understanding of the product. Back: Introduce brand stories, product features, and other information to enhance consumers' awareness and trust in the brand.
Detail processing
Edge: Adopting rounded corner design to increase safety factor and make the color plate more approachable.
Sealing: Adopting hot pressing sealing method to ensure the sealing of the packaging and increase its aesthetic appeal.
Printing drama: High quality environmentally friendly ink is used to ensure the quality of printing drama, while reducing pollution to the environment.
