In the process of customizing printing packaging boxes, there are strict requirements for the application of various font specifications. So from the beginning of the plan, from the beginning of the design, we need to comply with this standard. If we don't wait until the subsequent production or the finished product is put on the shelves to discover that the font application is not standardized, it will bring great losses to customers.
The core specification for packaging font size is that the font height must not be less than 1.8mm. This specification applies to packaging with a frontal area greater than 35c square meters. For Chinese characters, words such as "mouth" or "country" can be used to determine whether they meet the standards; For English and numbers, you can judge them by their uppercase or lowercase letters!
The 6th letter in Adobe LLLUSTRATOR is exactly 1.8 millimeters high
When we do packaging design in our daily lives, the layout of the text is generally not less than 6 characters. On the one hand, the 6 characters just comply with regulations. On the other hand, if the text is too small to be printed clearly, when using it, it depends on the product's layout. For example, cosmetics often require exquisite layout, usually 6.8 characters. If it is a box with a relatively large layout, the font size can be appropriately increased!
The size and position of the barcode: The size and height of the barcode must be greater than 21mm, the width must be greater than 30mm, and there are specific regulations on the placement and direction of the barcode to ensure scanning accuracy
The font and area of the overall display information: The area occupied by the warning information should be larger than 2096 on the front, and the network should be printed in bold font. At the same time, the display information area should be different from the background
The font height for mandatory labeling: When the front area of the packaging is greater than 35cm ^, the height of the text, symbols, and numbers for mandatory labeling must not be less than 18mm
The core requirement for standardizing the thickness of packaging fonts is to ensure the clarity and readability of the text. In packaging design, fonts
Carefully examine the impact on the communication effect and overall visual effect of the information. For example, products for men can use bold or angular fonts with a pen, while products for women can use delicate and beautiful Song typeface!
The choice of product type and font style is closely related, and different product types require different font styles to convey their characteristics and brand image. For example, products with a mechanical technology style often use concise and powerful fonts, such as Song typeface or bold, to reflect a sense of modernity and technology.
For ancient Chinese style goods such as tea, traditional Chinese medicine health products, etc., fonts with a scroll like feel such as regular script, regular script, or clerical script are used to convey their antique charm!
For promotional style products, fonts should be chosen with strong and bold strokes, fresh and powerful, such as square, bold and black, to attract consumers' attention and highlight promotional information.
In the design of products for children and young women, lively and cute fonts such as handwritten or cartoon fonts should be chosen to increase affinity!
The determination of infringement of product packaging fonts mainly involves two aspects: one is the determination of infringement of the font itself, and the other is the determination of confusion that may be caused by packaging design. Using fonts on product packaging may constitute font infringement if it involves unauthorized use of fonts owned by others with intellectual property rights.
Originality of fonts: Determine whether the font used has sufficient originality and whether it enjoys intellectual property protection.
Similarity of infringement behavior: Compare the similarity between the accused infringing font and the original font to determine whether it constitutes infringement.
Subjective Intention of Infringement: Consider whether the infringing party intentionally used someone else's font.
According to Article 6 of the Anti Unfair Competition Law, if the design or font used in the packaging of a product is identical or similar to the name, packaging, filling, etc. of a product that has a certain influence on others, and is enough to mislead people into thinking that it is someone else's product or has a specific connection with others, it may constitute unfair competition behavior. When making specific determinations, factors such as the overall visual effect of the packaging, the use of fonts, and whether it will cause confusion for consumers will be considered.
The determination of the right to slow packaging of products requires a comprehensive consideration of the infringement issues of the font itself and the potential confusion caused by packaging design. In practical operation, it is recommended to follow relevant laws and regulations, respect the intellectual property rights of others, and avoid using unauthorized fonts or designs similar to others' packaging.
In packaging design, the number of fonts is generally controlled within 3-5. This is because too many font types can make the packaging design appear cluttered, affecting the overall visual effect and information transmission. Controlling the number of fonts can make the design more concise and professional, enhancing the overall image of the brand.
The reason for not recommending too many packaging fonts is to avoid clutter, improve readability, and overall aesthetics. Using too many different fonts can make the packaging look cluttered and difficult to read, making it difficult for consumers to read. In addition, using too many fonts can also affect the overall aesthetics and professionalism of the packaging, reducing consumers' trust and goodwill towards the product!
Compliance with design specifications: In some industry standards or laws and regulations, there are clear regulations or suggestions for fonts, and controlling them within a certain range can meet these requirements
Consider target audience: For different consumer groups, choose fonts that are suitable for their aesthetic and reading habits. For example, products for children can use lively and interesting fonts, while products for the elderly should choose clear and easy to recognize fonts.
Combining the overall design of the packaging: The selection of fonts should be coordinated with the shape, color, and other elements of the packaging to form a unified design style.
With the proliferation of English packaging, the use of many English vocabulary has become casual and chaotic, with non-standard word and grammar usage, and the arbitrary use of foreign trademarks. This greatly reduces the market value of Chinese products and has a negative impact on advertising and promotion in our country.
Many designers may encounter a situation where they finally fall in love with an English font, but because it is a foreign font, they cannot find the original copyright owner and obtain authorization. Here, we would like to remind everyone that not being able to find the source of authorization does not mean that there is no copyright. To avoid infringement risks, it is best to choose fonts that can be confirmed to be authorized,
Although the United States considers printed fonts or fonts to be practical goods, they cannot register copyrights; But currently, many foreign font companies have already delegated font copyrights to domestic companies, so it is still necessary to be cautious when using foreign fonts.
If the font is a widely used standard font, such as common Times New Roman, Arial, etc., the use of these fonts usually does not involve copyright disputes because they belong to the public domain and can be used for free by anyone!
If it is a self created font that is not widely used and has unique creativity and design sense, then this font is likely to be protected by copyright. In addition, some special and well-designed fonts may also be registered by copyright owners, and unauthorized use will constitute infringement.
ITIS customized printing packaging box factory, we specialize in one-stop service from design to production. We will provide reasonable suggestions for our customers, greatly reducing the loss of time and cost. The application and standardization of fonts is one of them.
