Layout is the most fundamental knowledge for customizing packaging boxes. From the beginning of design, it is necessary to pay attention to the layout in the later stage, otherwise it may easily cause a lot of trouble. The ITIS packaging box factory has a complete and concise set of textbooks on typesetting. This set of textbooks is not only the source for our employees to learn typesetting knowledge, but also a feasible solution that we have continuously revised and mutually verified in practice. Here are some introductions to the layout of customized cosmetic packaging boxes, so that designers can have a clearer understanding of when they need to make targeted adjustments and combinations.
How to make the packaging flat breathable and relieve visual fatigue in packaging design requires necessary blank space, and attention should be paid to the area of the blank space, which cannot be too small or too large. If the blank space area is too small, it will not have a breathable effect and instead make people feel that debris is piled up, vulgar and common; If the blank area is too large, it will make people feel that the design is hollow. Therefore, the blank area and position need to be carefully considered by the designer, and the space and blank art should be used reasonably to create excellent packaging design works.
Reasonable blank space in the picture will make the product packaging design more elegant, without feeling crowded or clumsy. Sparse, dense, clustered, and scattered layouts are called blank spaces. On the surface, layout may seem like a design technique for a picture, but it is actually a part of the author's mind. This art provides a broader and more profound space for reflection.
Blank space is actually a division of space, and it does not necessarily have to be a white space without pictures or words. Blank space is a general term for large areas of color, such as packaging with a gray logo on a large red background, where the large red background is called "white". In packaging design, we rely on the elements composed of flat surfaces for design. For example, if we design large areas of blank space, there must be a solid "black" presence. Here, "black" refers to the image or text that exists, and this "black" must be dense, so that virtual and real elements can be combined, and density can be combined to echo each other. By using "nothing" to express "something", we can achieve the goal of highlighting the main information and product image. The area of white space left in packaging design is not absolute, but we can use the golden ratio to divide the design, or divide it at one-third or two-thirds of the screen, and the screen should achieve good results.
The role of packaging layout hierarchy is mainly reflected in improving the attractiveness and recognition of products, effectively conveying brand information, and enhancing consumers' purchasing experience. Through a reasonable layout hierarchy, packaging design can better highlight the characteristics of the product, attract consumers' attention, convey the brand's philosophy and values, and enhance consumers' purchasing desire!
Reasonable layout hierarchy can enhance the attractiveness and recognition of products through the layout and arrangement of different visual and design elements. For example, by cleverly combining elements such as color, font, and graphics, a rich and diverse visual effect can be constructed, making the product stand out on the shelf!
The layout hierarchy can effectively convey brand information. Through means such as text, graphics, colors, and layout, packaging design can directly express the quality and characteristics of a product, and introduce its functions and uses. Reasonable layout hierarchy can also differentiate products from competing brands and enhance their competitiveness in the market!
Hierarchical layout can enhance consumers' purchasing experience. Through carefully designed layout, consumers can quickly and accurately obtain product information and make purchasing decisions. A good sense of layout hierarchy can make consumers feel happy and satisfied during the purchasing process, thereby increasing brand loyalty!
The main function of packaging layout alignment is to guide visual flow, enhance the unity and simplicity of the layout, and improve overall aesthetics and readability. Through proper alignment, packaging design can be made more organized, helping consumers better understand and accept information!
By aligning left, right, or center, consumers can be guided to flow their gaze according to the designer's intention, highlighting key information or brand identity!
By aligning lines, elements are planned uniformly to avoid confusion and make the entire packaging look neater and more professional!
Improving aesthetics and readability: Reasonable alignment can make the layout more harmonious, and the arrangement of text and images more orderly, thereby enhancing the overall visual effect and reading experience.
Center Alignment: Suitable for emphasizing brand identity or important information, such as brand name or logp, to make the visual center clear!
Left Alignment: Suitable for typesetting large amounts of text, guiding the line of sight to read from left to right, in line with reading habits!
Right aligned: commonly used to emphasize ending information, such as contact information or precautions, to make the content end more stable!
Rich visual effects: By adding color blocks to packaging design, the image can be made more colorful, avoiding monotony and increasing visual appeal.
Highlighting the main information: Color block embellishment can help level the assistant's information, making the main information more prominent and facilitating consumers to quickly obtain important information.
Balanced image: Color block embellishment can coordinate the overall visual effect, making the packaging design look more harmonious.
Continuing style: By designing unified color blocks, the consistency of the brand style can be maintained and the brand tone can be conveyed.
Shaping the image temperament: Color block embellishment can convey appropriate emotions to consumers and enhance the emotional connection of the brand!
In food packaging design, color block design can be used to highlight the taste and flavor of the product, attracting consumers' appetite!
In cosmetic packaging design, color block design can showcase the characteristics and effects of the product, attracting consumers' attention!
In electronic product packaging design, color block design can be used to distinguish different functions and models, making it convenient for consumers to choose!
The function of partitioning is mainly reflected in improving the attractiveness and recognition of products, as well as effectively conveying information about products. Through reasonable block design, packaging design can better highlight the characteristics of the product, attract consumers' attention, and help consumers quickly understand the core values and functions of the product!
Segmented design can help consumers quickly understand various aspects of the product, including the main body, accessories, and functional introductions. By displaying the different features and functions of products in layers, consumers can have a more intuitive understanding of the products and make purchasing decisions accordingly!
Enhancing the market competitiveness of products: By reasonably setting up the segmentation, hierarchy, and emphasis of layout information, the differences between products and competing brands can be better differentiated, thereby enhancing the competitiveness of products in the market!
Improving user experience: Breaking down information into small chunks and labeling them with clear titles and subheadings can make the page look fresher, easier to read and understand. This can not only improve the user experience, but also make the design look more professional!
Improving the attractiveness and recognition of products: By using reasonable packaging layers and layouts, and incorporating different visual and design elements such as color, font, graphics, etc., a rich and diverse packaging hierarchy can be constructed to attract consumers' visual attention.
The main function of combining images and text in packaging layout is to convey information, enhance visual effects, strengthen brand image, and attract consumer attention. Through the organic combination of images and text, packaging design can more effectively convey the characteristics, usage methods, and brand information of the product, thereby enhancing consumers' purchasing desire!
The combination of images and text also requires attention to some design points. Previously, the content of images and text should be expressed consistently to ensure coordination. Secondly, visual design should be based on the characteristics of the product, highlighting the main subject of the product. Finally, designers need to have good typesetting skills to present images and text with a good sense of hierarchy and visual effects on the packaging!
In summary, regardless of the box type, structure, or packaging box of any product, combined with the typesetting knowledge provided by our company, it is easy to turn the design file into a final applicable file in one go. Of course, as a custom cosmetics packaging box factory with over 20 years of experience, we are professional in our business, engineering, and production. Throughout the entire process of customizing various packaging boxes, we attach great importance to layout issues, and providing customers with the most suitable and satisfactory customized gift box packaging is our greatest vision.
