For customized packaging printing, many customers are not clear about the entire process. Not to mention there are some things to pay attention to in the entire customized packaging printing process. ITIS Packaging Printing Factory has over 20 years of experience in customized packaging printing. We mainly divide the customization process before printing into:
1 Customer pre docking;
2. Project proposal research;
3. Strategic positioning;
4. Visual creation;
5. Effect presentation.
Each process will have many precautions. Below we will explain in detail the details and precautions of each process in the custom packaging printing process.
Deeply communicate with customers, explore user needs, and have in-depth communication with customers in the early stage to determine cooperation intentions. Fully understand the product background and features, and explore customer needs; Understand the practical consumer groups and sales methods, etc.
1. Clarify the industry and category of the product
2. Determine basic information such as logo, product name, net content, etc,
3. Determine the required copywriting information, product selling points, etc. on the packaging:
4. Determine the packaging form: boxed, bagged, or barreled;
5. Determine the packaging size;
6. Clearly define the target consumer group
7. Understand product pricing and packaging material budget
8. Determine sales channels:
9. Understand the product brand positioning;
Conduct some research in advance to understand oneself and the other party, and clarify the true needs of the customer. When accepting a design task, the first step should be to understand the client's background from Duoledao. Product attributes, general market conditions, etc. So in formal communication, customers will feel that you understand very well, which will greatly increase their trust in you and make future work smoother.
In the process of communicating with customers, avoid using jargon and complicate simple questions, and instead use simple, easy to understand, and vivid vocabulary. Excellent teachers often explain profound and boring knowledge in a vivid and easy to understand manner, avoiding students' unwillingness to listen and distraction.
Deepen project analysis, gain insight into market trends, and conduct market analysis in conjunction with products (industry, product, sales channel, consumer). purposefully collect information related to the product, including three stages of data collection, data organization, and data analysis, to understand what market the product can enter.
Clarify the research purpose and content: Firstly, it is necessary to clarify the research objectives and content to ensure that the research activities can meet the core requirements of the national fire project. This includes determining the specific questions of the survey, the characteristics of the target group, and the required data types
Choose appropriate research methods: Based on the purpose and content of the research, choose appropriate research methods such as questionnaire surveys, in-depth interviews, observation methods, etc. Each method has its advantages and limitations, so it is necessary to choose the most suitable method based on the actual situation!
Target group positioning, developing packaging strategies based on consumers' different age groups, cultural levels, and economic conditions, resulting in differences in their subscription to products, and developing accurate and targeted packaging design directions.
Search for differentiated positioning; The market should seek positioning that is valued by consumers and has not yet been occupied by market leaders based on their own characteristics in the minds of consumers!
The positioning strategy of taking consumer feedback as the leader should not boast, but should establish a leadership position through consumer perception evaluation to avoid causing consumer resentment.
Overcoming complacency tendency: We must overcome complacency tendency, closely monitor the development of every new product of competitors in the same industry, realize that the implementation of positioning strategy is only the beginning, and continuously consolidate this positioning. Treating every design requirement is a new beginning
Composition style orientation, visual creative expression, preliminary packaging design based on creative ideas, including hand drawn sketches, rendering of renderings, etc., in order to better demonstrate the implementation effect of the design scheme.
Packaging cost: On the basis of ensuring the functionality of packaging, reasonable cost control is necessary to ensure the economy of packaging and avoid resource waste caused by excessive packaging
Environmental conditions during the circulation process: Analyze the environmental factors that may be encountered during the transportation, storage, and sales of goods, such as humidity, humidity, vibration, etc., and select packaging materials and structures that can adapt to these conditions!
Selection of Packaging Materials and Containers: Based on the characteristics and protection needs of the product, choose suitable materials and containers such as paper, plastic, metal, or glass, while considering the sustainability and cost-effectiveness of the materials!
Optimize creative concepts and deepen the design of visual effects from the perspectives of creativity, artistry, culture, aesthetics, etc. Through rendering design, present the overall feeling and visual image of the packaging, allowing customers to see the most realistic effect of the packaging in the proposal.
Professionalism: In the proposal process, professional terminology and data analysis should be used to support design decisions, avoiding subjective expressions such as "I think" or "I think". Instead, previous work experience or validated conclusions from others should be cited to demonstrate the professionalism of the design with reason and evidence!
Feasibility: Design proposals should not be unrealistic and imaginative ideas, but should be based on the current situation and technological limitations, considering the reasonable allocation of personnel, time, and resources to ensure the feasibility of the design scheme!
Value embodiment: Design proposals should clearly define the design's practical value, promote the achievement of business goals through personal qualities, professional experience, and design perspectives, and be responsible for the final results!
The above is the entire process that ITIS printing packaging factory need to pay attention to before printing customized printing and packaging. When customers come to us for consultation on relevant matters, we will flexibly assist them in completing all preparations before printing as quickly as possible according to their actual situation and following this process. And present the effect to the guests as quickly as possible, so that they can make further decisions.
