What are the commonly used layout information for customizing packaging boxes
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What are the commonly used layout information for customizing packaging boxes

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What are the commonly used layout information for customizing packaging boxes


Understand what commonly used layout information on packaging includes

Different industries have slightly different requirements

Common packaging information includes factory name and address, instructions for use, production date, shelf life, ingredient list, names and addresses of producers and distributors, contact information, food execution standard code, production license number, etc. These pieces of information are important channels for understanding products, as they not only affect the quality and safety of the products, but also directly impact consumers' purchasing decisions and user experience.

According to the provisions of the World Food Safety Law

For the illegal act of incomplete food packaging information, relevant departments will take the following measures:

Order to rectify: Firstly, relevant departments will require food producers and operators to rectify their illegal behavior and ensure the completeness of information on food packaging.

Fines: If food producers and operators fail to correct or have incomplete information, they will face fines. The amount of the fine shall be comprehensively considered based on the nature, circumstances, and degree of social harm of the illegal act.

Knowledge Point (1)

Packaging information refers to the sales information printed by distributors on the packaging of goods. Including trademarks, marks, prices, etc., which can affect consumers' perception of product quality and influence their purchasing behavior; It can refer to how to protect goods in the process of circulation or consumption, which should be appropriate and clear.

Factory name and address:

Label the manufacturer's information so that consumers can contact the manufacturer when needed. This is a mandatory regulation!

instructions:

Provide the correct usage method of the product to ensure its safe and effective use, allowing consumers to intuitively understand how to use the product.

date of manufacture:

Indicate the production time of the product to help consumers determine its freshness and shelf life.

quality guarantee period:

Indicate the period during which the product maintains quality under specific conditions to ensure food safety. Avoid situations such as food poisoning!

Ingredients List:

List all the ingredients in the product to help consumers understand its composition, especially for those with allergies.

Producer name, etc.:

Provide direct contact with manufacturers to facilitate consumer feedback and support.

Execution standard code:

Indicates that the product complies with national or industry standards, ensuring product quality. This requires national approval to be obtained!

Production License Number:

Prove that the product has been reviewed and approved by relevant national departments and meets the requirements for production and sales.

Specification and net content:

The specifications and net content also need to be clearly labeled. The specifications for liquids are generally milliliters or liters, while the specifications for solids are grams or kilograms.

Practical knowledge: What are the three no products

Three no products generally refer to products without production dates, quality certificates, and manufacturers. Another way of saying it is that "three no products" refer to products without a production factory name, a production site, or a production hygiene license code.

A packaging typically includes the following information

with slightly different industry requirements

Brand LOGO             Ingredients List                 Distributor Name                      Food Production License Number

Product Name          Production Date               Enterprise Address                     Contact Information

Product Net              Content Shelf Life             Manufacturer                             Product Specification

Storage conditions   Product Standard Code    Qualified production location    Nutritional Composition Table

Do we have to put so much information in product packaging

1. Under normal circumstances, products must have labeling. The product identification and physical samples together make an explicit commitment and guarantee to the quality of the product.

2. Naked food and other probing products that are difficult to label based on their characteristics may not require product labeling. Such products include naked food, such as bread, meals, deep-fried dough sticks produced in restaurants, and products that are difficult to attach product labels according to their characteristics, such as buttons, cotton thread, hardware, etc.

Knowledge Point (2)

Food execution standard code:

Simply put, it is a self designation starting with "GB", and the National Food Safety Law specifies that the packaging must continue to be labeled with the execution standard number. If not, a fine may be imposed, and in severe cases, the license may be revoked. If you find that the code name is not available, please choose the packaged food. It may be a non compliant product, make sure to purchase it!

Who usually provides this information and do designers handle it themselves

Usually, it is provided by the client to the designer, and then typeset by the designer on the printed file. If it is an internal fast-moving consumer goods enterprise, it is usually provided to the designer by product developers or product managers. Some of these contents are provided by the manufacturer, such as production licenses, ingredients, etc., while others can be freely written by developers based on product characteristics, such as product efficacy, selling points, etc. Product developers can polish them appropriately according to the selling points provided by the manufacturer! Put it on the packaging box!

Knowledge Point (3)

Starting from October 1st, 2018. The labeling of "QS" on food packaging has been prohibited, and instead, the letter "SC" plus 14 Arabic numerals is used as the production license number for the food. This number can be found on the website of the National Enterprise Credit System. Convenient for everyone to distinguish the authenticity of food.

designer:

Mainly responsible for designing and formatting the textual information provided by clients onto packaging boxes, allowing for free expression of formatting forms and innovations,

Client:

Many of the clients we serve don't understand these things either. They don't even have designers who understand them. Usually, they spend money to have the manufacturer's personnel do it!

Within fast-moving consumer goods companies:

Generally, larger fast-moving consumer goods companies have dedicated employees responsible for this area, with professional titles such as product development or product manager.

Practical tips for packaging copywriting errors

There are often errors in packaging design typesetting, which designers need to pay attention to. Many pieces of information are often modified multiple times or coordinated by multiple people. Sometimes, customers are in a hurry, resulting in errors in the final printing. In packaging designers, we usually need to develop a set of proofreading methods. Otherwise, if there are errors, customers often do not admit them, leading to packaging designers often being blamed!


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