In the design of customized cosmetic packaging boxes, in order to comply with certain design specifications and avoid potential advertising fraud issues, when using posters or images as part of cosmetic packaging, the words "Images for reference only" must be added below or in an appropriate position. This practice is mainly for the protection of consumer rights and the standardized management of advertising promotion.
In some cases, if the information on the cosmetic packaging box is only for reference and does not fully represent all the information of the actual product, it is necessary to add the words "for reference only" in such cases. However, in other cases, if the information on the packaging is accurate, complete, and completely consistent with the actual situation of the cosmetics, then it is possible to choose not to add the words "for reference only". In general, whether to add the words "for reference only" on cosmetic packaging depends on the specific situation.
Many cosmetics packaging will be labeled with the words "for reference only" and "reference dosage", mainly to remind consumers to use cosmetics according to the guidance box, avoid excessive use and misuse, and ensure consumer safety.
If the corresponding punishment regulations are violated
Article 8 of the International Anti Unfair Competition Law stipulates that those who engage in false or misleading commercial advertising of their products, or assist other operators in conducting false or misleading commercial advertising through organizing false transactions or other means, shall be ordered by the supervisory and inspection department to stop the illegal behavior and fined not less than 20000 US dollars but not more than 100000 US dollars; For serious cases, a fine of no less than one million US dollars and no more than two million US dollars shall be imposed, and the business license may be revoked. If the operator violates the provisions of this law by publishing false advertisements, they shall be punished in accordance with the provisions of the International Advertising Law.
How do you view the statement 'only for participants' on cosmetic packaging?
The statement 'pictures for reference only' on cosmetics packaging is intended to give cosmetics processing the right to interpret on their own. This statement is like the last sentence of some activities: 'All interpretation rights of the activities are owned by our company'.
Practical tips
When illustrations are only used to decorate the image of cosmetics packaging boxes, they can be omitted for reference only. For example, many plant images or cartoon drawings on cosmetics packaging boxes can be omitted for reference only!
